In the fiercely competitive restaurant industry, winning the hearts and appetites of customers is an ongoing challenge. Beyond serving scrumptious meals, there’s a fundamental aspect that often gets overlooked but holds the power to influence repeat business significantly – packaging.

Picture this: You’ve just enjoyed a delectable meal from your favourite restaurant. The food was divine, and the packaging? Exceptional! What if we told you that the packaging itself can play a pivotal role in encouraging customers to order directly from your restaurant again?

Your Packaging Tells a Story

In a world where dining preferences are increasingly moving towards digital platforms, your packaging should do more than just hold the food. It should tell your brand’s story and incentivize clients to keep coming back. How do you achieve that? Let’s delve into some strategies and examples.

1. Conveying Key Messaging

Your packaging can be a subtle yet effective marketing tool. Utilize it to communicate essential messages. For instance:

Best Menu Prices on Direct Digital Orders: Showcase this statement prominently on your packaging. Remind your customers that they’ll find the most affordable prices by ordering directly from your QRkey’s digital ordering link.

Exclusive Specialties and Combos: Highlight exclusive dishes and combos that are only available through direct digital orders. Make them feel like they’re part of a special club with access to unique culinary experiences.

Exclusive Coupons for the Next Order: Create a sense of anticipation by providing QR-based discount coupons on your packaging. Customers can scan these QR codes to enjoy exclusive discounts on their next orders, thus driving repeat business.

2. The Power of Souvenirs

Sending a small souvenir along with the order can have a lasting impact on your customers. These items not only provide practical utility but also serve as constant reminders of your restaurant’s benefits and exclusive offers.

Here are a few examples:

Travel Bag Tag: Include a travel bag tag with your digital menu QR code and a message. Every time your customer embarks on a journey, they’ll see your tag. It’s not just a tag; it’s a reminder of the exceptional dining experience they had and the convenience of ordering directly from your restaurant.

Bookmarks: A bookmark with your digital menu and a personalized message can be a thoughtful addition. It will accompany readers on their literary adventures, subtly encouraging them to choose your restaurant for their next culinary one.

Fridge Magnets: Fridge magnets have a unique place in every home. Include one with your digital QR code and a friendly message. It will have a permanent spot on your customers’ refrigerators, making it easy for them to order directly with you.

The Result: Engaged and Loyal Customers

These items serve a dual purpose: they are useful to your guests, and they act as continuous reminders of the exclusive offers and benefits of ordering directly from your restaurant. Every time they pick up their favourite book, embark on a trip, or grab something from the fridge, your restaurant’s presence is felt.

Packaging isn’t merely about holding food; it’s about holding a connection. It’s a tool for engaging customers and nurturing their loyalty. Through strategic packaging, your restaurant can become not just a place to eat, but a brand that’s constantly present in your customers’ lives.

So, the next time you think about packaging, remember that it’s more than a container; it’s a catalyst for repeat business. It’s your brand’s silent but persuasive ambassador, ensuring that your customers keep coming back for more.